We have three wickedly smart people who are going to walk us through the social media maze – from construction of the website, blog or other technological presence – to master blogging and networking; to big business overview strategy. So, if you are a beginning blogger or new to social, any-sized business or organization; or a seasoned social media veteran – there is something here for you at the Social about Social. Come join us for an evening of fun and interactive learning and sharing at The Div in Edmond. http://thediv.org/
The old saying, “those who say it can’t be done are usually interrupted by somebody doing it” has never been truer. The speed and the rate of advancement in technology and how we communicate can be overwhelming. How do you keep up? According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.
You’ve probably heard of most of these social media brands – Facebook, Youtube, Twitter, LinkedIn, Pinterest, Google+, Blogs, Foursquare, Yelp, MySpace, iVillage and Yahoo groups. This is the short list! Depending on what your social networking goals are, any or all of these may be tools for getting you news, message or marketing message out.
So, how does Wiki define Social Media?
From Wiki: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.
Malena Lott – www.malenalott.com
Malena Lott is a brand strategist, creative consultant, wife, mother and author in the Midwest. She hails from Western Oklahoma, where she learned to live with tornadoes and love football, and received a B.A. in Journalism and Mass Comm at the University of Oklahoma where she was an Alpha Chi Omega. Lott has won numerous writing and advertising awards and was named 40 under 40 in OKC Biz.
Terrell Sanders – President, Main Street Open www.mainstreetopen.com
Terrell Sanders is the president and lead consultant for Main Street. He has way too many years’ experience in technology consulting, programming, network engineering, and business process automation. He has a degree in Physics and several obsolete technical certifications. Terrell’s family consists of his wife, two grown children, and two spoiled cats.
Yenni Vance – Digital Communications & Social Media Manager – Remington Park Racetrack/Casino www.remingtonpark.com. Yenni Vance has been employed in Remington Park’s Marketing Department for seven years and assumed her new responsibilities 18 months ago. Since then, the track/casino’s social media presence has experienced dramatic growth. She was educated in Colombia, where she launched her career in Internet Marketing. Yenni is married to former Remington Park President David Vance and they have one daughter, Luna, a Boston Terrier.